Client: Wonderwood

Activity field: Unique design and manufacture of wooden toys and interior decorations for children.

Brief: It’s not just a child’s toy, this is the contribution to the beautiful future!

The product helps children develop fine motor skills thanks to the fabrics, as well as the toys in a stroller, that they can take out and play with. They can learn new tactile sensations with the stroller’s wood and the fabrics of different textures. Such a stroller also develops children’s exploration skills, when they learn to hold it and push it around.

The stroller is perfect for storing toys in it. It’s made of natural materials, mostly wood and plywood, it’s painted with a safe paint, it’s easy to assemble, use and maintain.

Target audience: Young mothers, aged 23-35 years, with 1-2 children. Instaparents. A beautiful picture of motherhood is very important for her, so she wants to surround herself and her children with the best, most beautiful, most popular things. Raising children is a pleasant challenge, to which she devotes her whole time and all efforts.

Objectives: Create a logo and a brand identity to be placed on the packaging, on the presentation materials and on the toys themselves.

The basis of the logo is a circle. It’s an archetype of circular protection, a wood cut, which is the material for the toys, and a form, that emphasizes the ergonomics and naturalness. The elephant is a symbol of dignity, intellect, patience, peace, prosperity and happiness. In the classic Feng Shui, an elephant is as a symbol of protection, luck, wisdom and fertility. The shape of the heart is a symbol of mother's love to her child, and the company’s love to their clients.